In 1963 Michigan, business rivals Kellogg's and Post compete to create a cake that could change breakfast forever.
 
This Tart has no Pop!
 
FUN FACT:  Bob Cabana (Jerry Seinfeld) is given apparently bad milk to sniff by milkman Mike Diamond (Christian Slater), asks "What's the expiration...?" and as he passes out Diamond says, "July Third." This is based on a joke Seinfeld did in his standup act, in which the cow that gives the milk tells the dairy its expiration date, and Seinfeld had the cow saying exactly that date, "July Third."