Benjamin Barry is an advertising executive and ladies' man who, to win a big campaign, bets that he can make a woman fall in love with him in 10 days.
 
FUN FACT:  Kate Hudson improvised plastering Matthew McConaughey with kisses during the scene where she introduces the new dog. This is why McConaughey looks genuinely surprised.  Also, much of the scene where Andie crashes Ben's "boys night" was improvised. Kate Hudson had the idea to toss the platter of veggies at the guys seated at the poker table. Donald Petrie, the director, knew she was going to do this but the actors in the scene were truly surprised.